BERLIN, GERMANY – APRIL 04: In this photo illustration, A customer counts the money in her wallet in … [+] a market on April 4, 2022 in Berlin, Germany. Inflation in Germany jumped to 7.3% in March, the highest rate in 40 years, mainly due to rising energy prices resulting from Russia’s ongoing military invasion of Ukraine. (Photo by Hannibal Hanschke/Getty Images)
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With fears of a recession, ongoing inflation and in some cases recovery from supply chain PTSD, advertisers aren’t so sure they’re going to get a very merry Christmas. As they ready for a tumultuous 2023, what options do they have, and what mistakes can they avoid?
In this economy?
The current reality is that we’ve had better times, and there may be gloomy economic skies ahead. But interestingly, consumer demand isn’t doing that bad. In fact, retail sales have been going surprisingly well in the US, even beating expectations in October. It…
