Family businesses in Portage and elsewhere keep economy humming

By 7:30 a.m. on a rainy November morning, Reeder’s Auto Service Center in Portage is already full of employees, customers and, of course, vehicles. Even during the hustle of a busy morning, the employees all greeted each other and cracked a few jokes as they started their day.

Celebrating 60 years in business and always family-owned and operated, the Reeder family is proud of their Portage connection. “My Dad, Jim, was in business in the early 60s in Valpo but he foresaw the growth potential of Portage and he was right, and here we are all these years later,” said Jeff Reeder, owner. “Portage has been very good to us.”

Reeder’s was started by Jim Reeder, who passed away last year. His son, Jeff, now owns the business; grandson Jake is chief operating officer; and grandson Jeremy is a technician.

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