Spark by Hilton will offer simple and comfortable guest rooms.
Hilton
The Hilton family of hotel brands is growing in the new year with its latest option, “Spark by Hilton.” Offering hotel stays in the “premium economy” space, the new hotel product will balance affordability with popular amenities that travelers expect (namely free breakfast and access to the enormous Hilton Honors loyalty program).
The premium economy segment is a fast-growing and lucrative one for the hotel industry allowing it to grow a footprint quickly while tapping into a price-conscious market. Hotel market segmentation is a key focus for large hospitality brands, and the economy segment represents 43% (nearly half) of the overall market with 68 million travelers choosing to stay there. With the Hilton name and Hilton Honors benefits, Spark by Hilton gives the hospitality company an entrance into this segment where it sees huge potential, what it…
