Local economic development and tourism experts are preparing for a big boost to Norman’s economy and population once the University of Oklahoma moves to the Southeastern Conference.
OU’s move from the Big 12 Conference to the SEC doesn’t appear likely to occur before 2025.
While the timeline for the transfer to the SEC remains unclear, talks about how to position Norman for new visitors and residents from the southeast are underway.
Instead of matchups with Kansas, Iowa State and Baylor, OU athletic programs will compete against the likes of Alabama, Florida and Georgia among other conference powers.
Local leaders hope the conference’s storied tradition translates to increased economic growth in Norman as passionate, large fan bases from history-rich…


