PHOENIX — Sprouts Farmers Market shoppers are described by executives as “health enthusiasts” and “innovation seekers.” The specialty grocery chain’s assortment is curated to appeal to these consumer segments.
“For example, in proteins, more than 50% of our beef sales are grass-fed, more than 50% of our chicken sales are organic, and 90% of our grocery sales have specific diet attributes such as vegan and non-GMO,” Jack L. Sinclair, chief executive officer of Sprouts Farmers Market, Inc., said during an Aug. 1 conference call with securities analysts to discuss second-quarter results. “Even in produce, which many consider a commodity, over 40% of our sales are organic. This is a significant difference from other grocers.
“Our innovation seekers are also finding a treasure trove of products from locally sourced produce to our private label Sprouts brand. In the second quarter, we focused on our seasonal produce…