“The genesis of Vistara goes back to years of 1932 and 1947, when Tata Airlines and Malayan Airways each respectively entered the aviation space… their journeys have converged, leading to the formation of Vistara,” the cover page article of Vistara’s first inflight magazine published in January 2015 announced. The magazine cover had two flaps — one had JRD Tata’s image and the other had a Singapore Airlines’ cabin crew member on it, which opened to the picture of a gleaming new Vistara aircraft.
In 2015, Vistara was not just seen as an airline venture for the Tata Group! It was an attempt by the diversified Tata Group to create a product, in partnership with Singapore International Airlines, that carried forward the legacy of J R D Tata. Vistara, the name that came from a Sanskrit word Vistaar meaning limitless expanse, was living up to its name and rapidly expanding till the Tata Group won the bid to pick the Indian…
