To Boost People’s Health, Soccer Player John Guidetti Has A Business Emerging

Guidetti has scored five goals in Swedish club soccer since arriving from Spanish side Alavés.

Adrian Pehrson

There was a moment when the Swedish soccer player-slash-businessman John Guidetti was one of the most promising forwards in the world. In an exclusive talk, the 30-year-old striker even tells me about top clubs lining up to sign him after scoring almost a goal per game for Feyenoord in The Netherlands’ top division aged 20.

Currently playing for Swedish first-division side AIK Fotboll, Guidetti fell victim to injury during his ascent. Doctors said he wouldn’t come back, but he did, going on to play in major tournaments and scoring against Real Madrid, Barcelona, Atletico Madrid, and Inter Milan at the elite level. Now he’s keen to build on his experiences in the game by developing a platform to help people live healthier lifestyles.

By the sound of it, the former Manchester City, Celta Vigo, and Alavés forward, to…

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