American Express joined the wave of brands flocking to TikTok to reach its Gen Z user base and niche communities.
Ahead of Small Business Saturday, the financial brand launched its official brand account and partnered with TikTok, for an accelerator program to further its push in getting people to shop small.
As TikTok becomes an increasingly important marketing channel for small business owners, it made sense for Amex to partner with the platform and “really help small business owners reach a new generation of customers,” said Marianne Rausch, vp of Small Business Saturday and Shop Small, and global ad and brand management at American Express.
On TikTok, #ShopSmall has nearly 5 billion views. As small businesses invest in the platform, Amex too is rolling out its partnership with TikTok as well as a paid and organic strategy. It’s a move to boost Amex’s #ShopSmall campaign with Gen Z TikTok users and connect them with…
